articles

SEO Tips: Boost Your Website Traffic and Increase Your Search Engine Rankings for FREE

First Impressions & What Your Website Say About You?

Who's In The Search Engine Lead?

Doing Business Electronically: Selling Yourself

Choosing a Web Designer or Developer

E-commerce Functionality

Identifying Your Price Point

The Web Marketing Checklist: 32 Ways to Promote

Your Site Niche Marketing: How to Define a Unique E-Business Niche

Website Design Decisions

Increase Website Traffic

who's in the search engine lead?

It's true: Having a great website isn't enough. You need search engine optimization so that the search engines will crawl your site. According to Nielson/Net Ratings of May 2008 the following are the leaders in internet search engines:

59.3% - Google
16.9% - Yahoo
13.3% - MSN
4.1% - AOL

This means that nearly 94% of all searches go through just four search engines and well over half go through Google. WOW!

This is the first step in determining where to focus time and effort for search engine optimization and search engine marketing. It has been confirmed through Neutralize.com that users of MSN versus users of Google are almost exact opposites when it comes to clicking on natural versus pay per click search listings. Here's what their extensive research reveals:

• On Google, 72.3% of visitors rely on the natural listings that SEO helps you get.
  
• Only 27.7% use the paid links you purchase as part of your SEM plan.
  
• On MSN, the opposite is true. Only 28.8% of their visitors go for the organic listings you get from SEO.
  
• But a whopping 71.2% can't wait to clíck on those paid links.

This information is worth it's weight in gold.